Gründer Magazin – Edition 03/08

GO EAST: Tying the knot in China

Trade with China has been booming for years and more and more businesses have entered a market which for them is often unknown and unusual. Frequently they are not equiped with basic knowledge about this foreign country, its culture and its people.

„Patience and respect, particularly where negotiations are concerned, play an extremely important role. Without these it will not be possible to survive in the Chinese market.”
Anke Weier

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